Songkran, the Thai New Year’s holiday, is traditionally celebrated with ceremonies in which water is used as a symbol of cleansing. In recent years, these cleansing rituals have taken the form of wild water fights, and now the holiday is associated in some people’s minds with young women in tight t-shirts getting soaked. With Songkran fast approaching, the Cultural Ministry of Thailand has begun to dread the prospect of young Thai girls engaging in such inappropriate behavior. To combat this, they’ve enlisted the help of the Thai pop band, Girly Berry. The four members have appeared in photo shoots wearing conservative traditional sarongs, and have released statements urging young girls to maintain their modesty over the holiday. To fully appreciate the irony of this, enjoy the above video of Girly Berry performing their hit song, “Shake It”.
